Part of the Alliance Data (NYSE: ADS) family of businesses

Alliance Data Signs Multi-Year Renewal With Torrid

Leading direct-to-consumer brand extends private label credit card services agreement, including Alliance Data’s new Enhanced Digital Suite marketing and credit application features

COLUMBUS, Ohio, April 19, 2021Alliance Data Systems Corporation (NYSE: ADS), a leading provider of data-driven marketing, loyalty and payment solutions, today announced its Card Services business, a provider of market-leading payment products and digital solutions, including Bread® and Comenity-branded financial services, has signed a multi-year renewal agreement to continue delivering private label credit card services for TORRID, the largest, fastest-growing direct-to-consumer brand of women’s plus-size apparel and intimates in North America.   

Alliance Data will build upon its current private label card services for TORRID and will provide its new Enhanced Digital Suite to improve the online experience at a time when consumers’ preference for e-commerce and digital channels continues to increase. TORRID serves over 3 million customers via its e-commerce platform and in over 600 stores, offering a broad assortment of high quality products including tops, denim, dresses, intimates, activewear, footwear and accessories.

“Alliance Data is excited to extend this important relationship with TORRID and provide a robust suite of marketing and credit application features designed to drive customer acquisition and spend with the TORRID brand,” said Val Greer, EVP and chief commercial officer, Alliance Data Card Services. “Through our private label credit card offering and Enhanced Digital Suite, we are confident in our ability to provide meaningful value and simplicity for TORRID cardmembers as well as help bolster TORRID’s omnichannel sales.”

The addition of new digital and contactless capabilities represents TORRID’s continued commitment to a unified commerce strategy that meets the expectations of its diverse customer base. The card program will continue to offer special cardmember benefits and other exclusive promotions that accompany the existing TORRID Rewards loyalty program.

“Delivering an exceptional customer experience is critical to TORRID’s growth, and we believe this agreement strengthens our connection with our shoppers,” said Liz Muñoz, chief executive officer, TORRID. “By leveraging the breadth of Alliance Data’s digital tools and its expertise in retail loyalty marketing and payments, we can continue developing integrated experiences and building on our direct-to-consumer model that makes TORRID customers feel valued while also driving brand engagement and sales.”



About Alliance Data
Alliance Data® (NYSE: ADS) is a leading provider of data-driven marketing, loyalty and payment solutions serving large, consumer-based industries. The Company creates and deploys customized solutions that measurably change consumer behavior while driving business growth and profitability for some of today's most recognizable brands. Alliance Data helps its partners create and increase customer loyalty across multiple touch points using traditional, digital, mobile and emerging technologies. A FORTUNE 500 and S&P MidCap 400 company headquartered in Columbus, Ohio, Alliance Data consists of businesses that together employ nearly 8,000 associates at 45 locations worldwide.

Alliance Data's Card Services business is a comprehensive provider of market-leading private label, co-brand, general purpose and business credit card programs, digital payments, including Bread®, and Comenity-branded financial services. LoyaltyOne® owns and operates the AIR MILES® Reward Program, Canada's most recognized loyalty program, and Netherlands-based BrandLoyalty, a global provider of tailor-made loyalty programs for grocers. More information about Alliance Data can be found at

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TORRID is on a mission to be the best direct-to-consumer apparel and intimates brand in North America by providing an unparalleled fit and experience that empowers curvy women to love the way they look and feel. As the largest, fastest-growing direct-to-consumer brand of women’s plus-size apparel and intimates in North America, the Company serves over 3 million customers, offering high quality products across a broad assortment that includes tops, denim, dresses, intimates, activewear, footwear and accessories. The brand is currently sold to customers through and in over 600 stores. Follow TORRID on Instagram #FeeltheFit.

Forward Looking Statements
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking statements give our expectations or forecasts of future events and can generally be identified by the use of words such as “believe,” “expect,” “anticipate,” “estimate,” “intend,” “project,” “plan,” “likely,” “may,” “should” or other words or phrases of similar import. Similarly, statements that describe our business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. Examples of forward-looking statements include, but are not limited to, statements we make regarding, and the guidance we give with respect to, our anticipated operating or financial results, initiation or completion of strategic initiatives, future dividend declarations, and future economic conditions, including, but not limited to, fluctuation in currency exchange rates, market conditions and COVID-19 impacts related to relief measures for impacted borrowers and depositors, labor shortages due to quarantine, reduction in demand from clients, supply chain disruption for our reward suppliers and disruptions in the airline or travel industries.

We believe that our expectations are based on reasonable assumptions. Forward-looking statements, however, are subject to a number of risks and uncertainties that could cause actual results to differ materially from the projections, anticipated results or other expectations expressed in this presentation, and no assurances can be given that our expectations will prove to have been correct. These risks and uncertainties include, but are not limited to, factors set forth in the Risk Factors section in our Annual Report on Form 10-K for the most recently ended fiscal year, which may be updated in Item 1A of, or elsewhere in, our Quarterly Reports on Form 10-Q filed for periods subsequent to such Form 10-K. Our forward-looking statements speak only as of the date made, and we undertake no obligation, other than as required by applicable law, to update or revise any forward-looking statements, whether as a result of new information, subsequent events, anticipated or unanticipated circumstances or otherwise.



Alliance Data
Brian Vereb – Investor Relations

Shelley Whiddon – Media

Rachel Stultz – Media


Lisa Stanley – Public Relations




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